Local Biz Spotlight: Em Nails & Spa

This week, we’re spotlighting a hidden gem that’s quickly become a favorite for USC students and Columbia locals alike—EM Nails and Spa. Conveniently located on Gervais Street, this brand-new nail salon offers everything from luxurious pedicures to trendy nail art and relaxing spa services.

Whether you're getting ready for a night out, a special event, or just need some self-care time, E&M is the place to treat yourself.

Positives:

Let’s just start with this: the cleanliness is next-level. Everything is spotless, organized, and smells amazing the moment you walk in—exactly what you want in a nail and spa environment. Since they just opened, everything is fresh, modern, and styled with seriously chic aesthetics. Think calming colors, sleek design, and comfy seating that makes you feel instantly relaxed.

The staff is incredibly friendly and talented, and the owner is so hands-on and welcoming—you can tell she genuinely cares about the customer experience. The nail techs take their time, listen to what you want, and consistently deliver flawless results, whether you’re going for a simple gel mani or something more detailed and creative. The complimentary drinks are such a cute touch too (yes, even mimosas for those 21+), and the overall vibe makes it easy to unwind after a long week of classes or work. Add in great pricing and the fact that it’s just a short drive—or walk for some—from campus, and it’s definitely worth checking out.

Negatives:

Because it’s new and already getting popular, appointment slots can fill up quickly—especially on weekends. Walk-ins are welcome, but your best bet is to book ahead. Also, if you’re driving, parking downtown can sometimes be a bit tricky depending on the time of day, so plan accordingly. And fair warning: after one visit, you might get hooked (your bank account has been warned).


Would I recommend:

Yes, without a doubt! Whether you're a student in need of a little reset or a parent in town looking for a pampering session, EM Nails and Spa is a top-tier experience. It’s clean, professional, stylish, and run by people who truly take pride in what they do.

From the calming atmosphere to the thoughtful little touches like drinks and conversation, E&M makes you feel like you're not just getting your nails done—you're getting treated. Grab a friend and make a day of it… or go solo and enjoy the peace. Either way, you’ll leave feeling fresh, relaxed, and definitely ready to show off your nails.